The Copysmith

Desert Islands

Please click and then zoom to read our copy. (Photography by Martin Harvey.)

Copywriting, while a creative process, is also a mix of planning, project management and problem solving. As highlighted when The Copysmith was approached to write a coffee table book for Arabian wildlife sanctuary, Desert Islands.

Rather than just describing the animals and plants, we wanted to create something memorable that brought the island to life. We researched its landscape and history, brainstorming various ‘themes’. We then put together samples of writing styles and devised an engaging structure for the approved concept.

In the end, the book told a story of an ancient harmony between land and wildlife – transporting the reader into the unique environment.

Introduction to the book.

Intro to land and wildlife.

The unique geological formation.

An unusual sheep from Kazakhstan.

The Arabian Oryx.