And USP makes three
Our first USP is ‘Relationships’. Our name ‘The Copysmith’ fits our belief in the close, honest relationships that traditional ‘Smiths’ had with their clients. To understand what our clients are trying to say, we need to know them and their business implicitly. Once we’ve formed that bond, we focus on maintaining the relationship by serving our clients as best we can.
Our second USP is probably even more closely linked to our name. Smiths were artisans – highly inventive people relied on for their creativity and ingenuity. And we pride ourselves on delivering work that really stands out. We do the basics with pleasure, but our speciality is words that turn heads – making budgets go further with simple, clever ideas – and bold, unexpected words.
Our last USP is our experience. We were privileged to work at multi-national agencies on major accounts. The sort of people we worked with, the marketing know-how we were exposed to… has resulted in precious experience that isn’t learned very easily.
Experience, Creativity and a belief in the power of Relationships are the foundations of The Copysmith.
