News for July 2009

Jaguar Approved Used Ad

JaguarAU_KW

Concept and copy by copysmith, James while at TEAM YR Dubai.

Posted: July 23rd, 2009
Categories: Advertising Portfolio
Tags: , , , ,
Comments: No Comments.

Testimonials

Testimonials

Here are a few kind words from our clients:

“It’s always reassuring to know that your job is in good hands. The Copysmith’s professionalism is reflected in their delivery, quality of writing and constant commitment to deadlines. They make a difference by closely understanding the client and the project.
The Copysmith is a team driven by a genuine passion for what they do.”

Akram Farhat
Regional Client Director Middle East
The Brand Union

“We at Interone appreciate The Copysmith’s enthusiasm for the high-standards we share with the BMW Group and, of course, as our language watch-dogs their ability to ‘get’ the subtleties of what we are trying to say from German to English. They have a friendly and flexible work-style; always willing to just give advice and talk about ideas on the phone.”

Werner Plücker
Account Manager for BMW/MINI
Interone Worldwide

I’ve been working with The Copysmith since arabianEye started. They’re a pleasure to deal with and have a dedication to their clients you don’t often see in business.

I really appreciate the The Copysmith’s creativity. In the early days, they helped arabianEye define a strong, edgy brand personality. And in writing our website, wrote in the search terms without detracting from the style.

They come with great through-the-line experience which really helps when it comes to finding the right words and ideas that really work. I’d highly recommend hiring them to write your copy.

Celia Peterson
Owner
arabianEye

“The Copysmith is a great resource for creative thinking or more copy intensive stuff like brochures. What’s more, working with these guys you don’t feel the distance. They understand the market and we’re always on the same page. Basically, they could be in the office next door – just working slightly different hours.”

Vincent Raffray
Creative Director/ Partner
Tonic Communications

“We’ve been working with The Copysmith for over three years and can honestly say that a significant part of our success as a boutique creative agency comes from working with such like-minded people as those at the Copysmith.
The hard work, passion and creativity we receive, from the smallest to the most complex of jobs, is always delivered on time, with great energy and is hugely appreciated!”

Ben Caddy
Managing Director
Extracake

Posted: July 23rd, 2009
Categories: Clients' words, Say so
Tags: , ,
Comments: No Comments.

Info pack for Kickstart Enterprises

KSE_Cover
.
.
The cover and an inside spread of the Schools’ Pack The Copysmith conceptualised and wrote for Kickstart Enterprises – a not for profit organisation helping disconnected and disadvantaged kids achieve their full potential.

We worked closely with Joe Constant as we wrote the copy for the pack, each programme and the Kickstart website.

KSE_Inside

Burnt Sugar

Burnt_Sugar

We recently worked with The House writing the quirky new Burnt Sugar website (and ate far too many of their lovely gooey sweets).

Posted: July 23rd, 2009
Categories: Digital Portfolio
Tags: , , ,
Comments: No Comments.

Desert Islands

The coffetable book's cover

Please click and then zoom to read our copy. (Photography by Martin Harvey.)

Copywriting, while a creative process, is also a mix of planning, project management and problem solving. As highlighted when The Copysmith was approached to write a coffee table book for Arabian wildlife sanctuary, Desert Islands.

Rather than just describing the animals and plants, we wanted to create something memorable that brought the island to life. We researched its landscape and history, brainstorming various ‘themes’. We then put together samples of writing styles and devised an engaging structure for the approved concept.

In the end, the book told a story of an ancient harmony between land and wildlife – transporting the reader into the unique environment.

Spread showing the aerial view of the islands

Introduction to the book.

An introduction to the environment and inhabitants of the island.

Intro to land and wildlife.

The unique geological formation of the main island.

The unique geological formation.

An unusual sheep from Khazakstan.

An unusual sheep from Kazakhstan.

The Arabian Oryx.

The Arabian Oryx.

Posted: July 22nd, 2009
Categories: Literature Portfolio
Tags: , ,
Comments: No Comments.

Work with writers who share your values

The first thing you learn in the Middle East, is before you sit down to talk business – you just sit down to talk. You drink coffee and listen to each other’s aspirations and find out where the other comes from. You share stories, talk about the news and the first time you tried sushi.

It seems pretty strange here in the West, where time is more structured. But this gentle approach to business helps to build bridges and cement meaningful business relationships that last. The first thing you start to notice when you really listen to someone, is whether or not they share your ideals. Then hopefully you start to realise that you really should be working together.

When you bring someone on board to work alongside you, talent and price are important. But someone who understands your approach and cares about the issues you care about, is priceless.

These are our values:

A passion for creativity
Respectful and friendly
Responsible
Willing to help
Love challenges

Ring us up, we’d love to get to know you over a cup of tea.

+44 (0)1225 445 809

Posted: July 20th, 2009
Categories: Digital Portfolio
Tags:
Comments: No Comments.