The Copysmith

‘The internet has killed rock stars’

Tom Meighan comments on how self-indulgent and irrelevant blogging is losing musicians their star status. Click the link to read more…

Kasabian’s Tom Meighan: ‘The internet has killed rock stars’ | News | NME.COM

Musicians are brands. And blogging for any brand needs to be focussed and well-written.

We’re often asked to write monthly articles or blogs for our clients’ websites. We just ask for the key-points that need to be covered and what the copy should achieve in the heart/mind of the reader. It’s a simple process from there, which frees up business-owners’ time and gives their brands that rock star edge.