Web copy. Same-same, but different…
Studies have shown that people lean forward when they read online. It’s because they are actively seeking information. And that’s good news for your brand. You’ve got people’s attention, you just need to work not to lose it.
Love your audience. Meet them where they are and give them what they need. When people read online they are busy and easily distracted. So copy needs to be solution-focussed and to-the-point to keep users reading.
And like any other medium, web copy has to be written well. There is no such thing as generic ‘web-language’. What you say needs to identify with your readers, yet still be faithful to your brand’s tone-of-voice. Engage the reader with compelling lines. Answer their questions quickly. And display your values through the power of words.
