The Copysmith » Branding Portfolio

Mubadala Corporate Guidelines

TheCopysmith — Fri, 31 Jul 2009 20:42:23 +0000

We assisted Brand Union in writing and compiling Mubadala’s communication guidance. Other guidelines that we’ve worked on have been Nokia Online Guidelines and Nokia Wiki online Guidelines for Interone Worldwide.

Info pack for Kickstart Enterprises

TheCopysmith — Thu, 23 Jul 2009 13:12:41 +0000

The cover and an inside spread of the Schools’ Pack The Copysmith conceptualised and wrote for Kickstart Enterprises – a not for profit organisation helping disconnected and disadvantaged kids achieve their full potential.

We worked closely with Joe Constant as we wrote the copy for the pack, each programme and the Kickstart website.

MINI Underground

TheCopysmith — Thu, 01 Jan 2009 11:20:28 +0000

We worked closely with Interone Worldwide and Creativeflare on the launch of the new MINI and the MINI Cabrio in Dubai. The task was to brand the underground parking at Madinat Jumeirah, one of the fashionable malls where the MINI target market hangs out.

We conceptualised and wrote fun and engaging messaging, which included painting inspiring skies on the roof (your view from the MINI Cabrio) and placing colourful, cheeky messages for MINI drivers in unexpected spots in the location.

The activity was a huge success, creating a buzz in the city and driving many prospective buyers into the MINI showroom for testdrives.