The Copysmith

This brochure for urban infrastructure company, Streetscape, is aimed at town planners, developers, engineers, architects and other professionals.

Working closely with Annie at Propeller, we researched, wrote, edited and proofed this 40-page brochure.

Corporate gifting used to be an environmental nightmare, with millions of toxis pens, child-labour t-shirts and plastic frisbees being given away each year – most of them ending up in landfills. Re-sourceful.co.uk were one of the first companies to provide positive promotional gift ideas – allowing businesses to say more about their values, and have a positive impact on communities and the planet.

We wrote their website, their corporate literature – and continute to work with them on their monthly newsletters and promotions.

Please click and then zoom to read our copy. (Photography by Martin Harvey.)

Copywriting, while a creative process, is also a mix of planning, project management and problem solving. As highlighted when The Copysmith was approached to write a coffee table book for Arabian wildlife sanctuary, Desert Islands.

Rather than just describing the animals and plants, we wanted to create something memorable that brought the island to life. We researched its landscape and history, brainstorming various ‘themes’. We then put together samples of writing styles and devised an engaging structure for the approved concept.

In the end, the book told a story of an ancient harmony between land and wildlife – transporting the reader into the unique environment.

Introduction to the book.

Intro to land and wildlife.

The unique geological formation.

An unusual sheep from Kazakhstan.

The Arabian Oryx.

Working closely with Akram Farhat at The Brand Union, we wrote, edited and complied a brochure for Abu Dhabi Aircraft Technologies.

Bath copywriters