Out and About

Just thought we’d post a pic to prove we smithies do scrub up nicely. The Copysmith recently attended hi-brow networking event Only Connect, held at the oh-so-sophisticated Living Room in Bristol.

Centre James Wareham of The Copysmith with Mike Storey of Whype Web Design.

Posted: March 4th, 2010
Categories: Literature Portfolio
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‘The internet has killed rock stars’

PA Photos

Tom Meighan comments on how self-indulgent and irrelevant blogging is losing musicians their star status. Click the link to read more…

Kasabian’s Tom Meighan: ‘The internet has killed rock stars’ | News | NME.COM

Musicians are brands. And blogging for any brand needs to be focussed and well-written.

We’re often asked to write monthly articles or blogs for our clients’ websites. We just ask for the key-points that need to be covered and what the copy should achieve in the heart/mind of the reader. It’s a simple process from there, which frees up business-owners’ time and gives their brands that rock star edge.

Posted: February 20th, 2010
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The South African War Museum

War Museum - Glass

An ad promoting an exhibition which including Hitler’s glass found at the Eagle’s Nest in the German Alps. For Red Nail Leo Burnett, Johannesburg.

Posted: October 12th, 2009
Categories: Advertising Portfolio
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A Moving Entry

Pulteney Bridge, Bath

Pulteney Bridge, Bath

6 Fountain House was getting a bit cramped, so The Copysmith has moved. We bid farewell to views of greener pastures for, well, greener pastures.

We’re at 5 Argyle Street now (although the street is curiously marked “Grove Street”, as our first visitor pointed out). The building we’re in used to be a library and it stands on Pulteney Bridge. According to history geeks it’s one of the most beautiful bridges in the world and is often compared to the Ponte Vecchio in Florence (it’s also one of those rare historic bridges with shops built in).

Well here we are – on the second floor, amid the pigeons, above Oxfam and some great bars and restaurants. We’d love to have you pop by for a shop, a bite or a natter:

The Copysmith,

 2nd Floor, 5 Argyle Street, Bath, BA2 4BA Tel: +(0)1225 747 223

Posted: October 7th, 2009
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Skin Cancer Foundation

Skin cancer

We worked with photographer Jean Leprini on this ad for the Skin Cancer Foundation.

Bath copywriters

Posted: August 5th, 2009
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Kia Website

Kia Neuro fuzzy

Working with Ink, we recently wrote the copy for the Kia Soul and Kia Cee’d microsites.

Bath copywriters

Posted: August 5th, 2009
Categories: Digital Portfolio
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Philip Morris

PhilipMorris2

We worked with photographer Jean Leprini on this ad for Philip Morris.

Posted: August 1st, 2009
Categories: Advertising Portfolio
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Mubadala Corporate Guidelines

Mub 15
We assisted Brand Union in writing and compiling Mubadala’s communication guidance. Other guidelines that we’ve worked on have been Nokia Online Guidelines and Nokia Wiki online Guidelines for Interone Worldwide.

Corporate Book for Fashion Retailer

FAH Yello_PG

FAH Strengths

We worked closely with Brand Union on a corporate book for Saudi giant Al Hokair. Al Hokair represents over forty major labels in the Kingdom of Saudi Arabia, including GAP, Dorothy Perkins, La Senza, Monsoon and Accessorize.

The board wanted a book that captured the essence of their business and would break through the notoriously dull world of corporate literature.

We wrote magazine-style articles from high level documents and reports resulting in a slick, chic 180 page corporate book with the compelling feel of a glossy editorial.

Posted: July 31st, 2009
Categories: Literature Portfolio
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Dubai Freight Services

DFSCover

Dubai Freight Services flies people and cargo to the hard places few will dare to go – and where shipments are often a matter of life and death. This hard-hitting brochure needed to talk to corporates, governments as well as military and aid-organisations in a language that was both professional, persuasive and sensitive.

DFSPg3_4Opt1

DFSPg1and2

Posted: July 31st, 2009
Categories: Literature Portfolio
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