Dubai Freight Services flies people and cargo to the hard places few will dare to go – and where shipments are often a matter of life and death. This hard-hitting brochure needed to talk to corporates, governments as well as military and aid-organisations in a language that was both professional, persuasive and sensitive.
We helped Genius Loci write the launch literature, including this brochure for luxury resort, Miramar. Part of the task was to come up with an engaging tone of voice which embodies the beauty and tranquility of the destination.
This brochure for urban infrastructure company, Streetscape, is aimed at town planners, developers, engineers, architects and other professionals.
Working closely with Annie at Propeller, we researched, wrote, edited and proofed this 40-page brochure.
"untitled" by Le Thiet Cuong
The Wow Power of Words
Packing a punch into 35 characters is no mean feat – I’ve already taken more than that and I haven’t even got to the point yet…
But that was the task I asked the Copysmith to help me with – in two lines of just 35 characters, compose a series of compelling advertising statements that will stand out on the internet.
You might think that a professional firm as the Copysmith, as proficient in writing, as good with words, could knock this sort of assignment out in just a few hours.
But here’s where they really stand out. They go to great lengths to understand what it is their clients really want. They ask lots of questions. Some of them quite difficult! They question and search until they understand the words behind the words in their client briefs, The real crux. And this takes time.
Lots of words can be good, lots of words could be compelling. But their research, the time they took before spending my valuable and rather rare characters on each word they chose, enabled them not just to choose good words, not just to choose compelling words, but to choose the RIGHT words.
Peter Quintana
15/1/2010
www.oc-eo.co.uk
Corporate gifting used to be an environmental nightmare, with millions of toxis pens, child-labour t-shirts and plastic frisbees being given away each year – most of them ending up in landfills. Re-sourceful.co.uk were one of the first companies to provide positive promotional gift ideas – allowing businesses to say more about their values, and have a positive impact on communities and the planet.
We wrote their website, their corporate literature – and continute to work with them on their monthly newsletters and promotions.
[youtube=http://www.youtube.com/watch?v=2mtRSWNSLHM]
[youtube=http://www.youtube.com/watch?v=Il8v8hUheDc]
Script and concepts for Nutriphase campaign for Leo Burnett, working with Adam Weber. Director of photography – AK.
Concept and copy by copysmith, James while at TEAM YR Dubai.
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The cover and an inside spread of the Schools’ Pack The Copysmith conceptualised and wrote for Kickstart Enterprises – a not for profit organisation helping disconnected and disadvantaged kids achieve their full potential.
We worked closely with Joe Constant as we wrote the copy for the pack, each programme and the Kickstart website.
We recently worked with The House writing the quirky new Burnt Sugar website (and ate far too many of their lovely gooey sweets).
Posted: July 23rd, 2009
Categories:
Digital Portfolio
Tags:
Bath copywriters,
FMCG,
web,
work
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For a number of years we’ve been working closely with Interone Worldwide on communication for BMW’s non-UK English language markets. This ad was for the BMW dealership in Iran. Presented with existing imagery the task was to come up with headlines and copy that could be used in English publications, as well as used as a base for translation into other languages.
