Working with Ink, we recently wrote the copy for the Kia Soul and Kia Cee’d microsites.
Bath copywriters
"untitled" by Le Thiet Cuong
The Wow Power of Words
Packing a punch into 35 characters is no mean feat – I’ve already taken more than that and I haven’t even got to the point yet…
But that was the task I asked the Copysmith to help me with – in two lines of just 35 characters, compose a series of compelling advertising statements that will stand out on the internet.
You might think that a professional firm as the Copysmith, as proficient in writing, as good with words, could knock this sort of assignment out in just a few hours.
But here’s where they really stand out. They go to great lengths to understand what it is their clients really want. They ask lots of questions. Some of them quite difficult! They question and search until they understand the words behind the words in their client briefs, The real crux. And this takes time.
Lots of words can be good, lots of words could be compelling. But their research, the time they took before spending my valuable and rather rare characters on each word they chose, enabled them not just to choose good words, not just to choose compelling words, but to choose the RIGHT words.
Peter Quintana
15/1/2010
