The Copysmith

I’m very confident with the written word and would never have thought of using a copywriter to help with my promotional literature until I met Kim from The Copysmith.

Kim is so enthusiastic, so full of energy and ideas, and so passionate about what she does, that I realised she would be the person to inject some excitement into my jaded marketing. What I don’t have is the knowledge, experience and creative edge to know what will grab the market’s attention and sell my photography over and above my competitors.

All of this Kim clearly has in abundance.

I was particularly impressed with the questions Kim asked when we discussed what I was looking for. My imagery is very personal, emotive and expressive; Kim asked me how I wanted the reader to feel, for example when they looked at each page, and I even found myself explaining how I felt when I took the pictures and what was my vision at the time. Kim took my thoughts and put them on paper, absolutely expressing the essence of my photography and what sets me apart from the others, in a unique and vibrant way.

Kim is such a lovely person to work with, and so visibly involved in her projects, that she’s hard to resist; so don’t try – book The Copysmith for your words today.

Celia Mannings.
Tel: 01312 080912

celia@celiamanningsphotography.co.uk

www.celiamanningsphotography.co.uk

We assisted Brand Union in writing and compiling Mubadala’s communication guidance. Other guidelines that we’ve worked on have been Nokia Online Guidelines and Nokia Wiki online Guidelines for Interone Worldwide.

Corporate gifting used to be an environmental nightmare, with millions of toxis pens, child-labour t-shirts and plastic frisbees being given away each year – most of them ending up in landfills. Re-sourceful.co.uk were one of the first companies to provide positive promotional gift ideas – allowing businesses to say more about their values, and have a positive impact on communities and the planet.

We wrote their website, their corporate literature – and continute to work with them on their monthly newsletters and promotions.

Please click and then zoom to read our copy. (Photography by Martin Harvey.)

Copywriting, while a creative process, is also a mix of planning, project management and problem solving. As highlighted when The Copysmith was approached to write a coffee table book for Arabian wildlife sanctuary, Desert Islands.

Rather than just describing the animals and plants, we wanted to create something memorable that brought the island to life. We researched its landscape and history, brainstorming various ‘themes’. We then put together samples of writing styles and devised an engaging structure for the approved concept.

In the end, the book told a story of an ancient harmony between land and wildlife – transporting the reader into the unique environment.

Introduction to the book.

Intro to land and wildlife.

The unique geological formation.

An unusual sheep from Kazakhstan.

The Arabian Oryx.

Working closely with Akram Farhat at The Brand Union, we wrote, edited and complied a brochure for Abu Dhabi Aircraft Technologies.

Bath copywriters