The Copysmith

We worked closely with Brand Union on a corporate book for Saudi giant Al Hokair. Al Hokair represents over forty major labels in the Kingdom of Saudi Arabia, including GAP, Dorothy Perkins, La Senza, Monsoon and Accessorize.

The board wanted a book that captured the essence of their business and would break through the notoriously dull world of corporate literature.

We wrote magazine-style articles from high level documents and reports resulting in a slick, chic 180 page corporate book with the compelling feel of a glossy editorial.

Dubai Freight Services flies people and cargo to the hard places few will dare to go – and where shipments are often a matter of life and death. This hard-hitting brochure needed to talk to corporates, governments as well as military and aid-organisations in a language that was both professional, persuasive and sensitive.

We helped Genius Loci write the launch literature, including this brochure for luxury resort, Miramar. Part of the task was to come up with an engaging tone of voice which embodies the beauty and tranquility of the destination.

This brochure for urban infrastructure company, Streetscape, is aimed at town planners, developers, engineers, architects and other professionals.

Working closely with Annie at Propeller, we researched, wrote, edited and proofed this 40-page brochure.